ICE Shanghai
Corporate Identity

In Chinese Studio Pleiadi International worked for the National Institute for Foreign Trade, ICE, in Shanghai. I collaborated in the creation of the corporate identity in line with what was also defined with the Italian Chamber of Commerce in China. The tricolor and the blue color of the backgrounds were therefore its distinguishing trait. I then developed a series of materials and headed them down in this image.
Art direction Studio Pleiadi International.

 

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