Studio Pleiadi has followed the restyling of the Bonfiglioli Riduttori company, revisiting the brand and creating materials below and above the line. I worked on developing new communication languages for below the line and international trade fairs, creating specific infographics both on printed media and on digital and interactive devices. The goal was to give a less cold look & feel in the technical data and more communicative in general.
Art direction Studio Pleiadi.